Source:
https://www.behance.net/gallery/3837577/LIGHTS-ON-TO-A-GREENER-WORLD
This poster is designed for a kind of fluorescent bulb by Energy Star.
Generally, the whole poster is in fresh tone. The company uses it to show their purpose of environmental protection clearly. In the middle is the product, a fluorescent bulb. Apparently, every detail of it is delicately designed so that it looks really pretty as a bulb. And on the top of it is a tree full of emerald leaves, while its root is connected to the bulb. Audience may be confused about it that why there is a tree grows from a bulb at first, and together with the slogan below says “LIGHTS ON TO A GREENER WORLD”, the poster seems a bit odd. How can someone who turns on a bulb and consumes energy make the world greener? But the sentence at the bottom explains everything, “Save the environment and your money with fluorescent bulb, that last 10 times longer than an incandescent bulb”.
Indeed, the idea of growing a tree from a fluorescent bulb is perfect for the advertisement. And as a tree is a symbol of a green world, it conveys the energy conservation of the bulb along with the sentences below. Furthermore, the sentence “Save the environment and your money” can also strengthen the effect of the promotion, the best way to save money is by saving energy. You have no excuse not buying this bulb.
https://www.behance.net/gallery/3837577/LIGHTS-ON-TO-A-GREENER-WORLD
This poster is designed for a kind of fluorescent bulb by Energy Star.
Generally, the whole poster is in fresh tone. The company uses it to show their purpose of environmental protection clearly. In the middle is the product, a fluorescent bulb. Apparently, every detail of it is delicately designed so that it looks really pretty as a bulb. And on the top of it is a tree full of emerald leaves, while its root is connected to the bulb. Audience may be confused about it that why there is a tree grows from a bulb at first, and together with the slogan below says “LIGHTS ON TO A GREENER WORLD”, the poster seems a bit odd. How can someone who turns on a bulb and consumes energy make the world greener? But the sentence at the bottom explains everything, “Save the environment and your money with fluorescent bulb, that last 10 times longer than an incandescent bulb”.
Indeed, the idea of growing a tree from a fluorescent bulb is perfect for the advertisement. And as a tree is a symbol of a green world, it conveys the energy conservation of the bulb along with the sentences below. Furthermore, the sentence “Save the environment and your money” can also strengthen the effect of the promotion, the best way to save money is by saving energy. You have no excuse not buying this bulb.