Poster is a simple but powerful way to transmit persuasive messages. This poster of Ricola throat lozenges shows this kind of power especially.
Using yellow as the ground color makes this poster really conspicuous. On the one hand, it helps the main words stand out. On the other hand, it lights up the whole poster. The main words, which can also be seen as the main image, are simple but eloquent. It’s surprising that this short sentence can create a circumstance cushily just because the smaller word “cough” adds a feeling of hesitation and pretence to the expression. Just imagine that when a boy is explaining to his loved one and ready to speak out his love, he suddenly feels tickle in his throat and can’t help making a cough when saying this sentence. How embarrassing and funny that situation could be! Since people in love are always suspicious, this may lead to a big misapprehension.
Then you get a much deeper understanding of the slogan at the right bottom of the poster that says “make sure good news sounds like good news.” Since the throat lozenges used to be thought as just using when singing, this slogan along with the main image show another possibility that breaks the limitation to persuade more people to buy their product in daily situations.
As a product-oriented poster, this poster uses mirror effect to remind you how to avoid such kind of embarrassment—just buy the Ricola throat lozenges and get your lover back! The humor used in it not only shows the innovation of the company but also makes the poster impressive and irresistable.
Using yellow as the ground color makes this poster really conspicuous. On the one hand, it helps the main words stand out. On the other hand, it lights up the whole poster. The main words, which can also be seen as the main image, are simple but eloquent. It’s surprising that this short sentence can create a circumstance cushily just because the smaller word “cough” adds a feeling of hesitation and pretence to the expression. Just imagine that when a boy is explaining to his loved one and ready to speak out his love, he suddenly feels tickle in his throat and can’t help making a cough when saying this sentence. How embarrassing and funny that situation could be! Since people in love are always suspicious, this may lead to a big misapprehension.
Then you get a much deeper understanding of the slogan at the right bottom of the poster that says “make sure good news sounds like good news.” Since the throat lozenges used to be thought as just using when singing, this slogan along with the main image show another possibility that breaks the limitation to persuade more people to buy their product in daily situations.
As a product-oriented poster, this poster uses mirror effect to remind you how to avoid such kind of embarrassment—just buy the Ricola throat lozenges and get your lover back! The humor used in it not only shows the innovation of the company but also makes the poster impressive and irresistable.